Cookie Policy
Last Updated: February 17, 2025
GoCarely Ltd ("we," "us," or "our") uses cookies and similar tracking technologies on our website and mobile applications. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, analyze how you use the site, and improve your experience.
Types of Cookies:
- Session Cookies: Temporary cookies that expire when you close your browser.
- Persistent Cookies: Remain on your device for a set period or until you delete them.
- First-Party Cookies: Set by GoCarely directly.
- Third-Party Cookies: Set by external services we use (e.g., analytics, advertising).
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. You cannot opt-out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session while navigating the site | Session |
| csrf_token | Security protection against cross-site request forgery | Session |
| cookie_consent | Remembers your cookie consent preferences | 1 year |
| PHPSESSID | Preserves user session state across page requests | Session |
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration |
|---|---|---|
| preferred_language | Remembers your language preference | 1 year |
| location_preference | Remembers your location selection | 30 days |
| form_data | Saves form progress during booking process | 7 days |
2.4 Marketing & Advertising Cookies
These cookies track your browsing habits to deliver relevant advertisements.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions and remarketing | 3 months |
| IDE | Google DoubleClick - serves targeted advertisements | 1 year |
| fr | Facebook - delivers and measures ad performance | 3 months |
🍪 Cookie Consent & Marketing Communications
When you accept our marketing cookies, you also consent to receiving targeted advertisements and marketing communications based on your browsing behavior. This may include:
- Retargeting ads on social media platforms (Facebook, Instagram, LinkedIn)
- Display ads on partner websites
- Personalized email marketing based on pages you've visited
- SMS marketing if you've provided your phone number
You can opt-out of marketing cookies at any time through our cookie consent banner or by adjusting your browser settings.
3. Third-Party Cookies
We use third-party services that may set cookies on your device:
3.1 Analytics Services
- Google Analytics: Website usage statistics and user behavior analysis
- Hotjar: Heatmaps and user session recordings (anonymized)
- Microsoft Clarity: Website performance and user experience insights
3.2 Marketing & Advertising
- Facebook Pixel: Ad targeting and conversion tracking
- Google Ads: Search and display advertising
- LinkedIn Insight Tag: B2B marketing and analytics
3.3 Communication Tools
- LeadConnector/GoHighLevel: Chat widget and CRM communications
- Intercom: Customer support chat (if applicable)
- Mailchimp: Email marketing tracking
3.4 Social Media
- Facebook: Social sharing and Like buttons
- Twitter: Tweet buttons and embedded content
- LinkedIn: Share buttons and embedded content
4. Managing Cookies
You have several options to control and manage cookies:
4.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept All: Allow all cookies including marketing and analytics
- Reject Non-Essential: Only allow strictly necessary cookies
- Customize Settings: Choose which cookie categories to enable
You can change your preferences at any time by clicking the "Cookie Settings" link in the website footer.
4.2 Browser Settings
Most browsers allow you to control cookies through their settings:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
4.3 Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Tool
- Your Online Choices (EU): youronlinechoices.com
⚠️ Important Note About Blocking Cookies
If you block or delete cookies, some features of our website may not work properly:
- You may need to re-enter information each visit
- Booking forms may not save your progress
- Personalized content and preferences will not be remembered
- Some interactive features may be unavailable
Strictly necessary cookies cannot be disabled as they are essential for the website to function.
5. Mobile App Tracking
Our mobile applications use similar tracking technologies:
- Device Identifiers: Unique identifiers for analytics and personalization
- Push Notification Tokens: To send you care updates and reminders
- Analytics SDKs: To understand app usage and improve performance
You can control app tracking through your device settings:
- iOS: Settings > Privacy > Tracking
- Android: Settings > Privacy > Ads
6. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we respect your cookie preferences set through our cookie consent banner.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Updating the "Last Updated" date at the top of this policy
- Displaying a prominent notice on our website
- Requesting renewed consent through our cookie banner (if required)
8. Contact Us
Questions About Cookies?
If you have questions about our use of cookies or this Cookie Policy:
Email: privacy@gocarely.co.uk
Phone: 0800 020 9825
Post: Data Protection Officer, GoCarely Ltd, 1P ICS House Station Approach, Gidea Park North, Romford, England, RM2 6AL
9. Additional Resources
For more information about cookies and online privacy:
- Information Commissioner's Office (ICO): ico.org.uk/cookies
- All About Cookies: allaboutcookies.org
- Your Online Choices: youronlinechoices.com
GoCarely Ltd
Company Number: 14027819
Registered in England and Wales
